Tourism

The never-ending taxiing of Brazil’s tourism sector

Tourism was one of the areas hardest hit by the coronavirus pandemic. Now, even with vaccination coverage improving, a series of factors are standing in the way of any meaningful recovery

tourism Empty tables in a tropical oceanfront bar and restaurant during the Covid-19 pandemic. Salvador, Bahia. Photo: David Fadul/Shutterstock
Empty tables in a tropical oceanfront bar and restaurant during the Covid-19 pandemic.Salvador, Bahia. Photo: David Fadul/Shutterstock

After the World Health Organization made the Covid-19 pandemic official in March of last year, it quickly became clear exactly which industries would be hit the hardest by restriction measures. While bars and restaurants lay empty, relying on delivery models, and small businesses saw hefty struggles to stay afloat and manage their overheads, the blanket closure of international borders and travel bans delivered a monumental and possibly irreversible blow to the global tourism industry.

One year and a half down the line, the scenario has not undergone significant change. In Brazil, fragile recovery in the first few months of...

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