As it does every year, Google Trends recently released its Year in Search study for 2018, mapping search engine trends over the last 12 months around the planet. While the football World Cup unsurprisingly dominated search terms worldwide, some unique local data piqued the interest of the Brazilian media.
Besides the public report, Brazilian weekly television show Fantástico was given access to further studies into the most asked questions by the country’s netizens throughout 2018.
With the specter of high unemployment hanging over Brazil, and labor legislation making work more and more precarious, the leading questions asked around the country generally concerned the topics of careers, personal development, and emotional intelligence.
How?
Google analyzed the most commonly asked “how to” questions from Brazil’s 27 states, throwing up some curious results....
Search
