Power

Despite high popularity, Bolsonaro is no kingmaker

Jair Bolsonaro 2020 municipal elections
Jair Bolsonaro meets with supporters in Santa Catarina. Photo: Marcos Corrêa/PR

Unlike the U.S., where campaigns must buy their own ad time on television or radio – or France, where all candidates are given equal time for their political broadcasts – in Brazil, free TV and radio airtime is available for candidates, but it is distributed between all parties, in proportion with the number of legislative seats each party holds. For some municipal candidates, however, there is an additional platform: the weekly live broadcasts on the official Jair Bolsonaro Facebook page.

On November 5, ten days prior to the election, the head of state spent 20 full minutes asking...

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