Brazil’s TV and radio political ads start today. Here’s what you need to know

tv airtime brazil 2018 election political ads
Political ads start running today. Photo: Fotos Publicas

Unless you have been engaged in political brawls on social media, it would be fair to say that the start of Brazil’s 2018 election campaign has gone fairly unnoticed. Brazilians are uninterested in politics and have lost faith in democratic institutions. Depending on who’s on the presidential ballot, almost 20 percent of voters would be willing to spoil their votes rather than choosing a candidate. But now, the campaign is about to step up a gear.

Until October 4 (three days before Election Day), candidates will broadcast their political advertisements on...

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