On Monday night, TV Cultura – a public television network owned by the state of São Paulo – broadcasts Roda Viva, one of Brazil’s most traditional talk shows. While the 32-year-old panel debate has relatively low ratings, it still helps set the political agenda. According to the Directory for Public Policy Analysis of think tank Fundação Getulio Vargas, voter interest in presidential candidates peaked during their Roda Viva appearances.
The numbers for former President Luiz Inácio Lula da Silva (who, from jail, is unlikely to be featured on the show) and far-right candidate Jair Bolsonaro (who was the guest on Monday night) have yet to be analyzed, but those of their competitors have.
On July 23, center-right candidate Geraldo Alckmin sat in the Roda Viva hot seat. Google searches about him and his candidacy skyrocketed to their highest levels of the year. The same thing happened to left-wing candidates Guilherme Boulos (who...
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