Business

With high vaccination rates, Brazil’s event sector hoping to restart the party

The events sector was one of the first to stop working at the beginning of the pandemic, and now it is one of the last to resume operations. However, the industry is hopeful that a recovery is on the horizon, due to suppressed demand

events Rock band Jota Quest plays on Oct. 31 during a concert for the Rock Brasil 40 Anos festival, in Rio de Janeiro. Photo: Érica Martin/TheNews2/Folhapress)
Rock band Jota Quest plays on Oct. 31 during a concert for the Rock Brasil 40 Anos festival, in Rio de Janeiro. Photo: Érica Martin/TheNews2/Folhapress)

For many Brazilians, going for more than a year without Carnival is their worst nightmare. In 2020, the country’s favorite holiday came and went just weeks before the coronavirus laid its first punch on Brazil’s jaw, but very quickly all sorts of public, corporate, commercial, and sporting events began being canceled amid the pandemic’s spread.

And then, in 2021, the unthinkable happened: Carnival was called off.

With social distancing being arguably the most important measure to fight the Covid-19 crisis, Brazil’s events sector had no choice but to slam on the brakes and rethink its entire business model....

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