University students pitch in to save ailing small businesses

Students in São Paulo develop projects to assist small businesses in São Paulo, which have been among those hit hardest by the Covid-19 pandemic

small businesses university students
Junior company Transforme SP assists small businesses. Photo: Fejesp

As the Covid-19 pandemic took hold in Brazil, Vera Barbosa feared for the survival of her business. The owner of a confectionery store in Campinas — the second-most populous city in the state of São Paulo — she was running out of ideas to keep her doors open and hold on to her eight employees. Until help came from a group of young students. Ms. Barbosa, 52, changed her entire strategy after receiving consultancy from marketing students of Transforme SP, a project seeking to assist small businesses during crises caused by the pandemic.

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