Society

During the pandemic, Brazilians rediscovered the joy of reading

More time at home has led to a rejuvenation of Brazil's reading habits, a trend backed up by promising sales figures from the publishing industry

During the pandemic, Brazilians rediscovered the joy of reading
Bookstore in Jundiaí, next to São Paulo. Photo: Elder M/Shutterstock

Stuck indoors, with parks, bars, and restaurants closed, the height of the Covid-19 pandemic offered some moments of introspection for Brazilians. While subscriptions of TV and movie streaming platforms saw significant increases, offering an entertaining way for citizens to whittle away their free time, more wholesome pastimes have seen a resurgence, as is the example of reading.

That was the case for 26-year-old Lucas, an actor living in São Paulo. While reading had already been among his hobbies, it has never held such an important place in his daily routine as it does now. “I used to read during my...

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