What do Assassin’s Creed 3, Max Payne 3, and some of the Call of Duty and Tom Clancy’s series have in common? They’re all at least partially set in Brazil. Although the country is an inspiration for game developers around the world, the developing industry itself is not booming as much as it could. As the world video game market is set to reach USD 152.1 billion this year, companies are finding new ways to profit off Brazilians’ big enthusiasm for gaming.
Being ranked worldwide fourth and fifth in terms of internet and smartphone user populations, Brazil should be one of the biggest markets for the video game industry. Brazil also grabs the bronze medal in the eSports viewership category: 21.2 million Brazilians enjoy watching it, including 9.2 million who do so regularly. Professional gamers can make a fortune...
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