Power

Far-right voters most active on social media

social media brazil evolution spotify far-right

With over half of the country on social media and campaigns using these networks furiously in search of votes, this is likely to be the first Brazilian presidential election in which the internet has been more influential than television and radio advertising.

In its latest opinion poll ahead of Sunday’s first-round vote, statistics institute Datafolha included questions which asked members of the public about their internet and social media habits. The results were overwhelming, yet hardly surprising, showing just how ubiquitous some social platforms have become in Brazil, and how influential they will be...

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