Politics

Meet Flávio Rocha, Brazil’s newest presidential hopeful

Flávio Rocha brazil presidential candidate
Business mogul Flávio Rocha
Flávio Rocha brazil presidential candidate
Business mogul Flávio Rocha

Back in November 2017, the Financial Times argued that Brazil, riddled by a political and moral crisis plus an underperforming economy, needed its own version of Emmanuel Macron. While no candidate seems to embody the French president’s combination of left-leaning social policies and economic reformism, one new candidate will try to become Brazil’s Ronald Reagan.

Flávio Rocha – who is, according to Forbes, Brazil’s 39th richest man – announced that he will step out of his position at the helm of Riachuelo, a Brazilian retail empire, to fight for Brazil’s top office. The business mogul comes armed with a platform of social conservatism and economic libertarianism. In his words, “a true right-wing candidacy.”

A spokesman for the top one percent, Rocha defends reducing the state to a bare minimum – which he maintains is the only way to curb Brazil’s preposterous levels of corruption. He also believes...

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