It seems that TV presenter Luciano Huck won’t be running for president after all. For the second time since November, Huck has declared he won’t be on the presidential ticket. For months, parties have tried to lure him away from his Saturday afternoon program into political life. Huck himself entertained the idea: he consulted advisors, talked to marketers, hired pollsters – the whole nine yards.
In the end, however, it was not a great deal for Huck. Despite being the “candidate” (although he never presented himself as one) with the highest ceiling, it makes sense for the TV presenter to stay put. To leave his uber-lucrative deal with TV Globo, Huck would reportedly have to pay a fine of 150 million BRL. Between his marketing deals and salary, his annual income amounts to around 70 million BRL.
And of course, by not running, Huck manages to avoid public scrutiny over his business.
And give up all those perks for a shot in the dark? No thanks, Huck has decided. He claims, however, that he’ll “remain engaged with making Brazil a better country” – whatever his engagement might be.