It seems that TV presenter Luciano Huck won’t be running for president after all. For the second time since November, Huck has declared he won’t be on the presidential ticket. For months, parties have tried to lure him away from his Saturday afternoon program into political life. Huck himself entertained the idea: he consulted advisors, talked to marketers, hired pollsters – the whole nine yards.
In the end, however, it was not a great deal for Huck. Despite being the “candidate” (although he never presented himself as one) with the highest ceiling, it makes sense for the TV presenter to stay put. To leave his uber-lucrative...
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