Number of the week

With inflation at a 19-year high, this year’s Easter eggs are shrinking

The price of consumer items traditionally bought at Easter, such as chocolate eggs, sardines, or salt cod, is rising even faster than inflation

Easter eggs exposed in a Brasília supermarket. Photo: Fátima Meira/Futura Press/Folhapress)
Easter eggs exposed in a Brasília supermarket. Photo: Fátima Meira/Futura Press/Folhapress)

Whether it’s at the gas station or in grocery stores, inflation in Brazil is the highest it’s been since 2003. With the purchasing power eroding, Brazilians are expected to change how they celebrate Easter. The National Confederation of Commerce (CNC) expects the sector’s earnings to hit only BRL 2.1 billion (USD 461.4 million). 

  • If confirmed, this would represent a 5.7-percent drop relative to Easter 2019, the last before the pandemic.

What is happening? Easter inflation is even steeper than the general rise in consumer prices. A study by think tank FGV-Ibre shows that most staple products for Easter celebrations...

Less expensive than a coffee

Enjoy any plan of your choice for US$1 for the first month