Good morning! Today, we take a look at Brazil’s Cachaça market. Fresh insights into Brazil’s education system’s woes. What the new inflation numbers mean for the economy. And how Brazil became poised to lead the global cotton market.
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Cachaça producers have lots to celebrate
September 13 is National Cachaça Day in Brazil. The distilled alcoholic beverage made from sugarcane originated as a drink for the poor — but has undergone a major rebranding in recent decades.
From rags to riches. The branding makeover – which still has a long way to go, according to the Brazilian Cachaça Institute (Ibrac) – started back in the 1980s, as producers began working together to bring a more refined product to the market. Now, a range of posh Cachaças are available with a variety of flavors — discerning customers can even buy aged or organic ones.
- The Brazilian state helped in these efforts with two initiatives: the Brazilian Program to Support Aguardente, Caninha, and Cachaça created in 1997, and a 2001 decree that established...