Good morning! Today, we talk about how Brazilians are most optimistic about their own situation — but worry about inflation. New accusations against the governor of Rio de Janeiro. And Brazil’s most valuable brands.
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Multi-layered optimism
Roughly 70 percent of Brazilians believe that their personal situation will improve this year, according to a new survey commissioned by Febraban, a federation of banks. The number is down from 75 percent in February. Still, the rate of those who say the country as a whole will be in a better economic shape has slightly improved from 53 to 56 percent.
Top of mind. Inflation continues to be a top concern for Brazilians in 2024. Since February, the rate of voters who consider that consumer prices have increased over the past six months went up from 67 to 70 percent — still below the December 2022 peak (79 percent).
👉 Why it matters. Brazilians’ economic outlook for the country is not so grim, but rising food prices have stained their optimism. Almost three-quarters of voters have...