In a recent article in the Financial Times, Shoshana Zuboff, writer and professor at Harvard Business School, wrote about a project initiated by the Georgia Institute of Technology in the year 2000, called “Aware Home.” The computer scientists and engineers working on it imagined a perfect symbiosis between humans and their homes, with sensors inserted in objects, clothes, or human bodies themselves, in order to facilitate our lives. The entire dataset (including up-to-date information on health) produced from this project was only to be stored on private computers, in order to ensure the privacy of each user’s information.
Astrid is a data privacy consultant based in São Paulo. After years as an IP and tech lawyer in China and the Netherlands, she worked on GDPR projects throughout Europe. She now advises companies on privacy matters, including LGPD.