Business

From pasture to pipettes: Brazil embraces alternative proteins

Amid a global trend toward alternative meat-free sources of protein, Brazil hopes its agribusiness clout will stand it in good stead for this ever-growing market

meat protein alternatives
Illustration: Abramova Aleksandra/Shutterstock

Meat is going out of fashion. At least, that is what a recent survey on the consumption of alternative proteins, carried out by the Boston Consulting Group (BCG), found.

BCG surveyed 3,700 consumers in China, France, Germany, Spain, the United Arab Emirates, the United Kingdom, and the U.S., and concluded that developed economies could reach so-called “peak meat” over the next decade — a point after which their domestic meat consumption will start to decline as consumers embrace alternative sources of protein. 

These can be plant-based, produced through fermentation, or grown from animal cells in a lab — what is...

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