São Paulo a land of high-end milk and honey for cattle farmers

High-end milk is gaining popularity thanks to technological advances. It is also reportedly easier to digest and of a higher quality

milk production brazil
Brazilian milk-producing farm. Photo: Yanawut.S/Shutterstock

Brazilians consumed an average of 124 liters of cow’s milk in 2019, making the country the fourth-biggest milk-drinkers in the world. And it is a growing sector, with production and consumption increasing by 139 and 131 percent, respectively, between 1990 and 2019. Indeed, production grew at 1.5 times the rate of the Brazilian economy throughout the same period, and it is one of the 13 products that makes up the country’s basic basket of necessities.

While the market for Brazilian dairy products was largely rudimentary throughout the vast majority of the country’s history, the sector has come on leaps and...

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