Business

Brazilian brands and political stands

brands political stand
Luciano Hang, a fierce Jair Bolsonaro supporter

On October 1, Luciano Hang, owner of the Havan department store chain, went online to stream live to his Facebook followers. The broadcast consisted of a company meeting at its headquarters in Santa Catarina, at which Mr. Hang took 40 minutes telling his 200 employees why they should vote for far-right Jair Bolsonaro for president. “No businessman in this country will invest if the Workers’ Party is in the government,” he said at the time. Havan is one of Brazil’s most profitable department stores, having recorded revenues of BRL 5 billion last year.

Mr. Hang...

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