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Tech Roundup: Brazil’s efforts to limit AI for electoral purposes

As Congress debates a bill to broadly regulate AI technologies, Brazil's top electoral court listens to experts and society to set rules for this year's municipal elections

Tech Roundup: Brazil's efforts to limit AI for electoral purposes
Illustration: André Chiavassa/TBR

Welcome to our Tech Roundup, where we bring you the biggest stories in technology and innovation in Brazil and Latin America. This week: Elections in a new AI era, and what Brazil is doing about it.

Experts want to limit AI in 2024 municipal elections

Last week, Brazil’s Superior Electoral Court held three public hearings to discuss the rules for this year’s municipal elections, which will be held in October. 

The third day of discussions between experts, NGOs, and citizens was dedicated to electoral marketing practices, including the use of artificial intelligence tools in campaign materials.

State of play. A bill to broadly regulate AI technologies is under discussion in Congress. However, in Brazil, new electoral laws cannot take effect if they are enacted less than a year before the next election, which prevents Congress from changing the rules for this year’s municipal vote. But electoral authorities are allowed to issue statutory regulations after this deadline.

Why it matters. Authorities are concerned about the potential for AI-powered disinformation. Earlier this year, political campaign strategists promoted AI-based courses, tools, and services for election campaigns. 

  • While AI can bring a number of benefits — as Brasília correspondent Cedê Silva has previously shown — including helping campaign strategists better choose their targets with analyses that adjust the process in real...

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