Tech

AI is overhauling Latin America’s services industry

With solutions from AI-driven chatbots to all-in-one communication dashboards, companies like the Brazilian Nasdaq-listed Zenvia are among those surfing the so-called conversational or messaging commerce trend

With solutions from AI-driven chatbots to all-in-one communication dashboards, companies like the Brazilian Nasdaq-listed Zenvia are among those surfing the so-called conversational or messaging commerce trend.
Photo: Shutterstock

According to the International Data Corporation (IDC), Latin America is one of the world’s fastest-growing markets for cloud-based Software as a Service (SaaS). And there is one branch of this industry in particular that is truly winning the region’s consumers over: AI-based communications platforms as a service, of CPaaS. 

In basic terms, companies in the CPaaS segment provide easy plug-and-play solutions for developers to integrate direct, real-time communication between users on existing applications. Think chat boxes popping up on websites, or WhatsApp reminders when users do not finalize online shopping orders. But there’s much more to CPaaS than that.

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