Power

The power and importance of campaign jingles in Brazil

Few places around the world dedicate as much importance to election jingles as Brazil, where the catchy tunes have become an ever-present part of the democratic process

jingle jingles campaign elections brazil
Sound trucks are an integral feature of campaigning in Brazil. Photo: Luiz Barrionuevo/Shutterstock

Political jingles are a common feature of electoral campaigns around the world, but few countries can rival Brazil in the ubiquity, exposure, and importance of these catchy ditties — bigging up candidates for the lowest-ranking municipal offices all the way to the presidency.

Despite being used since the 1920s, the campaign jingles as Brazilians know them today emerged in the 1980s, at the end of the country’s military dictatorship. Amid the process of political opening, candidates from all ends of the political spectrum took to the streets to canvass, often scored by Volkswagen Kombis crawling through city streets blasting...

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