One week before the October 7 election, hundreds of thousands of Brazilians (especially women) took to the streets to protest the rise of far-right candidate Jair Bolsonaro. They promoted the hashtag #EleNão (Not Him) and staged demonstrations in all of Brazil’s 27 states. Still, that didn’t stop the former Army captain from earning 46 percent of valid votes and nearly snatching a first-round win. In the end, as significant as the #EleNão movement was (the biggest ever to be led by Brazilian women), it was essentially preaching to the choir.
The University of São Paulo’s Research...