Explaining Brazil #78: How will Amazon Inc disrupt Brazilian retail?

Launched in February 2005, the Amazon Prime membership plan came like a wrecking ball to American retailers. It single-handedly raised the bar for convenience in online shopping, and provided an alternative to the immediacy of brick-and-mortar stores.

As of 2018, the service had 100 million paying members across the globe, and gave Amazon a market share in e-commerce of more than 50 percent. 

Now, Amazon Prime has set foot on Brazilian soil.

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On this episode:

  • Guilherme Dietze is a special economic counselor at Fecomércio, the Federation of the Sale of Goods, Services, and Tourism.

Background reading:

Explaining Brazil is made by:

  • Gustavo Ribeiro, editor in chief of The Brazilian Report. He has extensive experience covering Brazilian politics. His work has been featured across Brazilian and French media outlets, including Veja, Época, Folha de S.Paulo, Médiapart, and Radio France Internationale.
  • Euan Marshall, editing. is a journalist and translator who has lived in São Paulo, Brazil since 2011. Specializing in Brazilian soccer, politics and the connection between the two, his work has been published in The Telegraph, Al Jazeera, The Independent, among others.
  • Natália Scalzaretto has worked for companies such as Santander Brasil and Reuters, where she covered news ranging from commodities to technology. Most recently, she worked as an editor for Trading News, the information division from TradersClub investor community.

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