Brazil Daily

Brazilian Army seek out gamers for image boost

We’re covering a curious project to improve the image of the Brazilian Army. Are improved economic forecasts warranted? And the new tug of war between the president and Congress.

Call of Duty: Tropic Ops

The Brazilian Army’s Joint Chief Staff has launched Mission Olive Green, which plans to develop a first-person shooter video game — similar to Call of Duty — to “create positive impressions of the Army, especially among the 16-to-24-year-old demographic.”

  • The Army’s communications team realized its social media channels only reach strong supporters — giving it rare exposure to other audiences.

Why it matters. The gaming project is to...

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