Brazilian gaming industry eyeing China

Brazil's independent gaming industry is strong

When the subject is game development, Brazil might not be the first country to pop into your head. Well, think again. Although the biggest country in Latin America has no representatives in the mainstream gaming industry, independent Brazilian developers are becoming some of the sector’s most respected actors. Some small and medium-sized gaming companies are even taking their products to the world’s biggest stage: China.

These companies are not fazed by the size of the Chinese market – which is known for being one of the world’s main centers for innovation and technological development. It also represents a major opportunity for companies to cash in.

Christian Lykawka, founder of the Rio Grande do Sul-based RockHead Games, explains why he’s taking his 13-employee company to the Chinese market: “It makes it that much easier to get into important stores and to find trade partners who can take us to larger audiences.”

That’s how RockHead’s leading title, “Starlit Adventures,” managed to reach over 10 million downloads worldwide – half of them in China alone. Launched in 2015, the adventure...

Maria Martha Bruno

Maria Martha is a journalist with 14 years of experience in politics, arts, and breaking news. She has already collaborated with Al Jazeera, NBC, and CNN, among others. She has also worked as an international correspondent in Buenos Aires.