Business mogul Flávio Rocha
Back in November 2017, the Financial Times argued that Brazil, riddled by a political and moral crisis plus an underperforming economy, needed its own version of Emmanuel Macron. While no candidate seems to embody the French president’s combination of left-leaning social policies and economic reformism, one new candidate will try to become Brazil’s Ronald Reagan.
Flávio Rocha – who is, according to Forbes, Brazil’s 39th richest man – announced that he will step out of his position at the helm of Riachuelo, a Brazilian retail empire, to fight for Brazil’s top office. The business mogul comes armed with a platform of social conservatism and economic libertarianism. In his words, “a true right-wing candidacy.”
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