This week’s topics: With the water crisis, startups see growth of solar energy opportunities in Brazil. Nubank in the spotlight after giving mega pop star a board seat. And TikTok at the center of a generational battle.
With water reservoirs approaching their lowest levels on record, Brazil is already feeling the first effects of an energy crisis, with utility bills becoming more expensive until November, at least. Amid the uncertainty, solar power presents itself as a cheaper and cleaner alternative, and multiple startups are looking to take advantage of the burgeoning market.
The sun is shining. A good example of the sector’s growth is Solfácil, the country’s first solar energy fintech. Created in 2018, it finances the implementation of solar generators in homes and businesses, analyzing customers’ credit scores and selecting outsourced partners to install solar panels.
Right spot. Mr. Carrara highlights that Brazil is “one of the best countries in the world for distributed solar energy generation” and has what it takes to become an important global player.
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