Tech

Tech Roundup: Brazilian giants on startup-hunting spree

You’re reading The Brazilian Report’s weekly tech roundup, a digest of the most important news on technology and innovation in Brazil. This week’s topics: Brazilian big retailers on startup-hunting mode; old problems prevent Brazil from becoming a leader in innovation; and how poor internet access is increasing inequality in Latin America. 

Amid e-commerce boom, big retailers hunting for startups

This week, two e-commerce giants went shopping in the local startup market, as the battle for dominance in a burgeoning sector becomes fiercer by the day. On Tuesday, Mercado Livre announced it had acquired a minority stake in last-mile logistics startup group Kangu, after a year of using its services. Two days later, Magazine Luiza made its entry into the food delivery market, purchasing startup AiQFome. 

  • According to a report by Distrito.me, big companies were responsible for 58.1 percent of 44 startup mergers or acquisitions reported in H1 2020. The number is almost 52 percent larger than 2019 rates.
  • Still, investments halved to USD 691.7 million — a sign that companies may be beefing up their portfolios at a lower cost amid the crisis.

Last-mile meets click-and-collect. Mercado Livre’s investment in Kangu is part of its strategy to reduce its reliance on state-owned postal service Correios, a company riddled with crisis and currently facing a nationwide strike.

  • But Kangu is also a gamble on improving the consumer experience. The startup connects customers to small brick-and-mortar shops near their homes, giving Mercado Livre a way to implement click-and-collect delivery modes. So far, that strategy has been a competitive advantage of traditional retailers such as Via Varejo and Magazine Luiza.

Super-apps. Magazine Luiza openly talks about its aspiration of becoming “Brazil’s Amazon Inc.” Startup AiQFome will be the first food delivery service on its one-stop-shop super-app, which already includes e-commerce household names such as Netshoes (sporting goods and footwear), Zattini (clothing), and Época Cosméticos (cosmetics). The goal is to increase customers’ recurrent...

Natália Scalzaretto

Natália Scalzaretto has worked for companies such as Santander Brasil and Reuters, where she covered news ranging from commodities to technology. Before joining The Brazilian Report, she worked as an editor for Trading News, the information division from the TradersClub investor community.

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