Tech Roundup, Jan. 17, 2020 | The face of Brazilian digital marketing in 2020

You’re reading The Brazilian Report‘s weekly tech roundup, a digest of the most important news in technology and innovation in Brazil. This week’s topics: digital marketing strategies for 2020. Brazilian AI to fight skin cancer. How food delivery apps are using user data to finance new restaurants.

What digital marketing in Brazil looks like in 2020

A survey by social media company mLabs mapped the major emerging trends for the digital marketing strategies Brazilian companies will seek to employ in 2020. The survey involved 337 decision-makers and C-level executives.

Why it matters. Brazilians rank second in time spent on the internet, surfing for about 9 and a half hours per day. They are also second worldwide in time spent on social media—over 3 hours—and third in times spent using apps—3 hours and 45 minutes. It should go without saying in 2020, but having a strong digital presence is a must for companies who want to gain market share.

Results. The study shows companies as more willing to invest in strategies of branded content—that is, producing content to add value to the brand—and search engine optimization, consisting of making your company easier to find on Google. LinkedIn has also emerged as a social network where people go to find high-quality content, and has been considered by companies as the main lead-generating platform.

YouTube is also key to reaching Brazilian consumers. No less than 95 percent of Brazilians watch YouTube videos at least once a...