Launched in February 2005, the Amazon Prime membership plan came like a wrecking ball to American retailers. It single-handedly raised the bar for convenience in online shopping, and provided an alternative to the immediacy of brick-and-mortar stores.
As of 2018, the service had 100 million paying members across the globe, and gave Amazon a market share in e-commerce of more than 50 percent.
Now, Amazon Prime has set foot on Brazilian soil.
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