Mother’s Day sales to fall almost 60 percent this year, says survey

Mother’s Day, which this year falls on Sunday, May 10, is typically one of Brazilian retail’s biggest calendar events of the year, taking second place only to Christmas in terms of sales volume. However, this year, the Covid-19 pandemic is set to slash retail sales by 59.2 percent, according to the National Confederation of Commerce, as “non-essential” stores are closed in most areas of the country.

No segment will be hit harder than clothing, with sales expected to fall 74 percent. Even book sales are set to lose 37 percent of its expected revenue, despite the segment being strong in e-commerce.

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