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E-commerce sees double-digit growth during pandemic

. May 05, 2020
e-commerce brazil pandemic

E-commerce sales rose nationwide in Brazil during March, with a large part of the population isolating at home due to the Covid-19 pandemic. The increase in purchases was identified by the MCC-ENET market index, measured by the Brazilian Electronic Commerce Chamber and market research firm Compre&Confie. 

Brazil’s Southeast — the country’s richest and most economically dynamic region — saw a 22.4 percent boost in e-commerce sales in March, compared to the previous month. Sales in the Center-West grew 18.7%, 18.3% in the Northeast, 16% in the North, and 13.8% in the South. 

Meanwhile, compared to the same period in 2019, sales in the Southeast jumped an astonishing 49.5 percent. According to André Dias, the executive director of Compre&Confie, the steeper increase in the region may be explained by the tougher self-isolation measures applied in cities such as São Paulo and Rio de Janeiro, the municipalities with the most Covid-19 cases in Brazil. 

“With the pandemic having a severe effect on the Southeast, e-commerce has become the only alternative for many sectors of the Brazilian economy, which adds to the growth in comparison to other regions of Brazil,” said Mr. Dias, in a press statement. He added that now is an opportune time to invest in e-commerce for unexplored niches such as non-durable goods.

 
Gustavo Ribeiro

An award-winning journalist, Gustavo has extensive experience covering Brazilian politics and international affairs. He has been featured across Brazilian and French media outlets and founded The Brazilian Report in 2017. He holds a master’s degree in Political Science and Latin American studies from Panthéon-Sorbonne University in Paris.

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