A strong digital Black Friday should consolidate e-commerce in Brazil. Photo: Exebiche/Shutterstock
The biggest shopping frenzy of the year is just a day away. After a 2020 of slim pickings, companies and investors are eagerly looking forward to Black Friday, as it is set to cement the trends that will drive commerce for the immediate future.
According to the National Commerce Confederation (CNC), this is set to be Brazil’s biggest Black Friday on record, with a predicted BRL 3.74 billion (USD 700 million) in revenue, six percent higher than 2019. If this is indeed the case, November 27 will be the first red-letter day of the year to see sales enjoying real growth, above inflation.
While most social isolation restrictions have now been lifted in Brazil, e-commerce is still expected to be the driving force behind a successful Black Friday. The CNC expects online sales to grow by 61.4 percent, vastly outstripping the 1.1 percent increase...
The city of Rio de Janeiro estimates that a Madonna concert this Saturday on Copacabana…
Latin America’s trend of banning opposition candidates from elections has caught on in an ever-growing…
The São Paulo City Council on Thursday approved legislation authorizing Brazil’s largest city to sign…
The preliminary report on AI regulations presented to Brazil’s Senate last week provides a middle-of-the-road…
In 2000, Formula 1 great Michael Schumacher had just racked up his 41st race win,…
Overall, the worldwide economic outlook has improved according to the Organization for Economic Co-operation and…