The biggest shopping frenzy of the year is just a day away. After a 2020 of slim pickings, companies and investors are eagerly looking forward to Black Friday, as it is set to cement the trends that will drive commerce for the immediate future.
According to the National Commerce Confederation (CNC), this is set to be Brazil’s biggest Black Friday on record, with a predicted BRL 3.74 billion (USD 700 million) in revenue, six percent higher than 2019. If this is indeed the case, November 27 will be the first red-letter day of the year to see sales enjoying real growth, above inflation.
While most social isolation restrictions have now been lifted in Brazil, e-commerce is still expected to be the driving force behind a successful Black Friday. The CNC expects online sales to grow by 61.4 percent, vastly outstripping the 1.1 percent increase...
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