Brazilian fitness platform wants to help users find a wellness activity they love

Expensive enrollment and cancelation fees, long-term contracts—which usually make users lose money in the long run—exhaustive routines, lack of commitment… These are familiar problems for anyone trying to engage in the fitness world and pursue a healthier lifestyle. Nobody said it would be easy.

This well-known scenario has pushed Brazilian platform Gympass to invite companies to band together and solve this complicated relationship between users and fitness centers. In 2013, Gympass launched a business model focused on the corporate world and based on the partnership between wellness facilities, companies, and their employees. It offers low-cost plans—with up to 80 percent off retail membership prices—for workers to choose from various facilities to sign up for.

Seven years later and after spreading to another 13 countries—including the U.S., France, the United Kingdom, and Chile—Gympass will present its successful case in the digital business .Futuro conference, scheduled for June 5–6, in Rio de Janeiro. As one of...