For people around the world, Brazil conjures up images of the exotic, the exuberant, and the exciting. You would be hard pressed to find anyone around the world who would turn down the opportunity to visit. But, if that’s the case, then why aren’t more people coming?
Brazil attracted 6.6 million tourists in 2018, less than one-quarter of the total visitors to Austria (which is smaller than Brazil’s north-eastern state of Pernambuco). Almost twice as many people attended matches in the second tier of the English football league last year than visited the so-called “land of football.”