When 23-year-old Matheus dos Reis Lima started looking for a vacation spot two years ago, he decided he would bring home something more than just pictures. This time, he was looking for a transformative experience, from which he could achieve a deep connection with himself. Soon after, he embarked on a nine-day trip to Alto do Paraíso, in the Center-West state of Goiás, to take part in a shamanic ritual.
Mr. Lima’s trip is an example of a whole new trend that has gained traction in Brazil, that of “shamanic tourism.” People are increasingly looking for exclusive, unique, and meaningful experiences for their vacations. In this case, when hipsterism meets indigenous culture, the sky is the limit for the industry of selling “experiences.”