Ayahuasca puts Brazil on the shamanic tourism map


When 23-year-old Matheus dos Reis Lima started looking for a vacation spot two years ago, he decided he would bring home something more than just pictures. This time, he was looking for a transformative experience, from which he could achieve a deep connection with himself. Soon after, he embarked on a nine-day trip to Alto do Paraíso, in the Center-West state of Goiás, to take part in a shamanic ritual.

Mr. Lima’s trip is an example of a whole new trend that has gained traction in Brazil, that of “shamanic tourism.” People are increasingly looking...

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