Tech roundup: For growth, Nuvemshop doubles down on payment and logistics verticals

Welcome to our Tech Roundup, where we bring you the biggest stories in technology and innovation in Brazil and Latin America. This week: Leading Latin American e-commerce platform Nuvemshop (or Tiendanube in Spanish-speaking markets) now offers payment and logistic services.

Nuvemshop doubles down on payment and logistics verticals

Last year, Nuvemshop — or Tiendanube, as one of the leading platforms for creating and managing e-commerce businesses in Latin America is known in Spanish-speaking markets — created a division dedicated to serving larger customers (with revenues between BRL 100,000 and BRL 10 million [USD 20,000-2 million] per month). 

• Growing at a double-digit rate since it was founded in 2010 in Argentina, the company is doubling down on the verticalization of specialized services to face a broader range of competitors.

State of play. This month, Nuvem Pago, the platform’s payment service launched in 2021, reached BRL 1 billion in transactions and gained a new feature: a payment link for WhatsApp and social media platforms, an increasingly important sales channel for online stores. Also this month, the company launched Nuvem Envio, its new logistics business unit.

• Through Nuvem Envio, online retailers can drop off all their packages at a single collection point or ask the platform to collect parcels directly from them and take...