Brown sugar factory in Alexânia, Goiás. Photo: Wagner Santos de Almeida/Shutterstock
Thanks to its premise of guaranteeing greater traceability, transparency, and fidelity of an information record, blockchain technology is gaining ground in economic sectors other than finance. This includes agribusiness.
In Brazil, the technology and its advantages have caught the eye of the sugarcane sector. As of this month, Brazilian stores and supermarket shelves will display the country’s first brown sugar with a traceability system based on blockchain.
By scanning a QR code stamped on the packaging, consumers will be able to access various facts about the product, such as the variety of sugarcane used, the production date, and the geolocation of the rural property that supplied the raw material for that specific batch.
More technical information, such as the physical and chemical parameters of the sugar, will also be available.
Called the Brazilian Agricultural Traceability System (Sibraar), the software that allows all of this to happen was developed over the past three years by a team of specialists from the innovation...
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