This week. Rio de Janeiro launches delivery app to compete with iFood and Rappi. Brazil’s data privacy law once more at the center of discussion. The use of tech on Black Friday in Brazil, beyond e-commerce.
The city of Rio de Janeiro announced this month the launch of a delivery app designed by the city government itself to compete with existing platforms in the sector, such as iFood, Rappi, and UberEats.
The app. Delivery.Rio was developed by the Municipal Informatics Company (Iplanrio), though it is currently only available to the city’s civil servants while in its testing phase – which runs from 25 November through to January 4.
Better for everyone. According to City Hall, the idea behind Delivery.Rio was to create a more economical alternative for everyone in the chain, not just the apps themselves.
Dream. The idea of launching the city’s own delivery app was conceived some time ago, with Mayor Eduardo Paes having announced the project back in July 2020, when on the campaign trail, looking to win a third (non-consecutive) term.
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