This week’s topics: On this year’s Sweetheart’s Day, e-commerce will once again be the savior. São Paulo opens its first hub for green startups. 2021 already breaking records for Brazilian startups.
E-commerce could save Brazilian Valentines’ Day once again
On June 12, Brazil celebrates Sweethearts’ Day, the country’s answer to Valentines’ Day. And despite a scenario of record unemployment, rising inflation, falling revenue among Brazilian families, and a continuing pandemic, retailers expect positive results — and that’s largely thanks to e-commerce.
Online sales. This year, around 53 percent of consumers are expected to buy a Sweethearts’ Day gift online —...