This week’s topics: On this year’s Sweetheart’s Day, e-commerce will once again be the savior. São Paulo opens its first hub for green startups. 2021 already breaking records for Brazilian startups.
E-commerce could save Brazilian Valentines’ Day once again
On June 12, Brazil celebrates Sweethearts’ Day, the country’s answer to Valentines’ Day. And despite a scenario of record unemployment, rising inflation, falling revenue among Brazilian families, and a continuing pandemic, retailers expect positive results — and that’s largely thanks to e-commerce.
Online sales. This year, around 53 percent of consumers are expected to buy a Sweethearts’ Day gift online — up from 47 percent last year. The numbers come from a survey carried out by online market research company Opinion Box.
- Market intelligence company Neotrust believes that while the total number of online orders should fall 3 percent from last year, the amount spent will grow 10 percent to USD 1.35 billion.
Better Together. Another survey, from e-commerce platform Shopee, says Sweetheart’s Day could perform even better than 2021 Mother’s Day, which was the first shopping date to match pre-coronavirus sales levels.
- Findings show that people are willing to spend more on gifts for their spouses and partners than on their mothers, with an average price of BRL 240 (USD 47) against BRL 210.
- Per Shoppee, two-thirds of consumers already have experience with online purchases.
Brick and mortar. Sales in physical stores should also increase, despite a looming third wave of coronavirus infections on the horizon. Though some cities are enforcing tighter restrictions, most still allow shopping centers to operate with fewer controls.
- While 31 percent of malls were closed due to Covid restrictions this time last year, only...
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