More than 41 million Brazilians use homegrown mobile payment app PicPay. Launched back in 2012, the digital wallet platform doubled its user base last year, processing a total of BRL 49.6 billion (USD 9 billion) in payments and making PicPay the largest app of its kind in Latin America. Beyond enabling users to send and receive money, pay bills, and store loyalty cards and discount coupons, PicPay is now planning to become a “super app,” developing a broad ecosystem with a wide range of business lines. This month’s planned launch of an in-app messaging service is another step in that direction.
PicPay already allows users to share their activities and “follow” others, but has no option to interact between accounts.