You’re reading The Brazilian Report’s weekly tech roundup, a digest of the most important news on technology and innovation in Brazil. This week’s topics: the escalating war between Telegram and WhatsApp; moves in the fintech sector; the push for dropping payroll taxes on ICT firms.
Russian cloud-based messaging app Telegram used to be a “just-in-case” app for Brazilians, downloaded only when courts would temporarily block Facebook-owned WhatsApp Messenger. However, Telegram is now the app with the fastest-growing popularity among smartphone users, according to a new poll by website Mobile Time and pollster Opinion Box.
Niche. Telegram is more popular among men, people aged between 30 and 49, and wealthier Brazilians.
Channeling attention. Telegram channels — similar to WhatsApp groups — are its most popular feature. “Limits on forwarding messages imposed by WhatsApp may be attracting users to Telegram, due to the app’s flexibility.”
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