How disruptive will WhatsApp Pay be in Brazil?

The ubiquitous instant messaging app will now be developing a tool to send and receive money. How much of a game-changer will this be in Brazil?

whatsapp pay

After months of planning, Facebook has increased its footprint in the payments industry by launching a payment function in WhatsApp Messenger — and Brazilian users will be the company’s guinea pigs. The highly expected move strengthened WhatsApp’s position in its second-largest market but also has the potential to set up an entirely new payment ecosystem in Brazil

In a Facebook post, the social media giant’s CEO Mark Zuckerberg announced the WhatsApp Pay function will make “sending and receiving money as easy as sharing photos.” It should also allow small businesses to make sales right from WhatsApp. At first, customers from...

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