The streaming war is a global fight, but the next 12 months will be crucial for regional battles in Latin America. Not only will the region receive two new platforms from media big-hitters, capable of going toe-to-toe with hegemon Netflix, but also the number of subscribers to this type of service is set to exceed the traditional pay-TV customer base for the first time in history.
Latin America is expected to end 2020 with 62.2 million subscribers to streaming video services, a 36-percent increase on last year’s figures. Even more impressive are the projections for the near future. By 2024, the region should have 110.7 million users on these platforms — which, in industry jargon, are known as OTT, or over-the-top, a term used to designate the offer of audiovisual content over the internet.