Tech

Is Brazil ready for Tesla? And is Tesla ready for Brazil?

Reports that the electric vehicle manufacturer is negotiating expansion to Brazil poses a series of questions in a country with a small—yet growing—electric car market

Tesla assembly plant in Tilburg, The Netherlands. Photo: Nadezda Murmakova/Shutterstock
Tesla assembly plant in Tilburg, The Netherlands. Photo: Nadezda Murmakova/Shutterstock

Tesla, the electric vehicle manufacturer founded by entrepreneur Elon Musk, is negotiating with the Brazilian government to build a new plant in Brazil. While negotiations are in their early stages, the truth is that Tesla might need more than tax breaks to gain a footing in the local market. 

After a meeting with U.S. Chargé d’Affaires Bill Popp, Science and Technology Minister Marcos Pontes—alongside congressmen Eduardo Bolsonaro and Daniel Freitas—announced the plan to organize a Brazilian mission to visit the company’s facilities in the U.S.

According to Mr. Freitas’ staff, the visit could happen as early as March and may...

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