Brazilians might be creative, but can they innovate?

Innovation People are starting to look at Brazil
Innovation: People are starting to look at Brazil

Brazilians are proud to talk about their creativity. Brazilian art – from music, to architecture, to advertising – is a testament to the country’s ability to come up with successful concepts. Resourcefulness is another undeniable trait common to Brazilians, to the point that the country was considered the G20’s top-ranked nation in the 2010 Global Entrepreneurship Rankings. But when it comes to advancing new ideas, the picture appears far less rosy. The Global Innovation Index (GII) – an annual report undertaken by Cornell, INSEAD, and the World Intellectual Property Organization (WIPO) – ranks countries in terms of their capacity to...

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