There’s an old maxim that dark times bring out the best in people. In Brazil, the unprecedented challenges brought by the Covid-19 pandemic have already sparked a never-before-seen response from both companies and civil society. Now, the question is whether this goodwill may be enough to promote a lasting culture of charity in a post-pandemic world.
Initial results are encouraging. Itaú Unibanco, the largest bank in Latin America, has given BRL 1 billion (USD 196 million) to fight the disease in what was the biggest corporate donation in Brazilian history, adding to the BRL 250 million announced previously....
