Society

Book clubs the not-so-new hope for struggling Brazilian publishing industry

Book clubs the not-so-new hope for struggling Brazilian publishing industry
Photo: Hadrian/Shutterstock

As the Brazilian publishing market continues to grapple with the court-supervised reorganization of the country’s two main bookstore chains and an anemic economy, a not-so-new alternative that resurged in recent years became a renewed hope for the country’s publishing houses: subscription-based book clubs. 

The “box club” e-commerce model has picked up steam for the last few years in Brazil. According to the Brazilian E-Commerce Association (Abcomm), there were 800 companies specialized in this subscription model in 2018, generating revenue of BRL 780 million. In the publishing market, a study on Brazilians’ reading habits indicated that independent book clubs...

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